Did you know that 80% of people remember a video they’ve seen in the past 30 days?

You know that creating a promotional video is an effective way to reach your target audience, but you’re not sure where to start.

You want to make sure that the video will be engaging and informative enough for viewers to take action, but you don’t have the time or resources to create something from scratch.

Keep reading because, with our guide on what goes into an effective promotional video, we can help you get started quickly and easily. We’ll show you how to plan out your storyboard, choose the right visuals and audio elements, optimize it for SEO purposes, and more!

What Is a Promotional Video?

When you look on social media or watch TV, you might see videos that tell about a business. They show people what the business has to offer and why people should shop there. These videos help businesses get more customers.

Promotional videos help people remember what they see. They have exciting pictures and stories that make the viewer want to pay attention. The videos show the best parts of whatever they are trying to promote.

If you own a business or work for a big company, make sure to use promotional videos. They are very powerful.

When Should You Use a Promotional Video?

Have you ever wondered when is the best time to use a promotional video? Well, the answer is simple: whenever you want to share the benefits and value of your product or service with potential customers. A well-crafted promotional video can convey your message compellingly and engagingly, grabbing the attention of those who might otherwise overlook your offering.

If you are launching a new product, organizing an event, or trying to get more people to buy something, a promotional video can help. Videos on social media are very popular right now. You can make your brand more well-known and get more people to buy things with video marketing.

Benefits of Using a Promotional Video

Now that you know when to use a promotional video, it’s important to understand the benefits. Let’s look at them now in more detail:

Increased Visibility

With the increasing competition in the market, it becomes essential to reach out to potential customers who may not have heard of your brand before. Promotional videos are one of the most effective ways to increase visibility and attract new customers to your business.

By showcasing your product or service in an engaging and informative way, you can generate interest and create a lasting impression on your target audience. Additionally, promotional videos can significantly improve your SEO rankings and make your brand appear at the top of search engine results pages.

Improved Engagement

In a world where we are constantly bombarded with information and advertisements, it can be challenging to capture someone’s attention and keep them engaged. That’s why incorporating promotional videos into your marketing strategy can be a game-changer.

Not only do videos offer a more dynamic and visually appealing way to communicate your message, but they also tap into the human tendency to be drawn to moving images. Whether it’s through animation, live-action footage, or a mix of both, video content has the power to captivate viewers and leave a lasting impression.

Tell a Story

Everyone loves a good story. It has the power to make you feel, laugh, cry, and ultimately, remember. This is why videos are such a powerful medium for telling stories. They allow you to showcase your product or service compellingly and memorably.

By creating an emotional connection with your audience, you can tap into their subconscious and make them more likely to become loyal customers. So, whether you’re a small business trying to make a splash or a large corporation launching a new product, telling a story through video is an effective way to capture your audience’s attention and win their hearts.

Boost Customer Loyalty

Creating loyal customers goes beyond simply providing a good product or service. It’s about fostering a connection with your audience that keeps them coming back for more. Video marketing is a powerful tool for achieving this goal.

By presenting your brand in a visually stimulating and engaging way, viewers can form a deeper understanding of your business and its unique value. And when customers feel like they are truly understood and appreciated, they are more likely to stick around in the long run. 

Now that you know what promotional videos are and the benefits they provide, it’s time to learn about what goes into creating an effective one.

What Goes Into an Effective Promotional Video?

An effective promotional video should be concise, visually appealing, and deliver a clear message about your product or service. Here are some key elements to include:

A Compelling Script

Crafting a compelling script is crucial when it comes to developing a promotional video that stands out. The right script can set the tone, establish a powerful message, and capture the attention of your audience right from the get-go. But what makes a script truly compelling?

It starts with a clear understanding of your target audience, and crafting language and visuals that resonate with them on a deep, emotional level. From there, you need to hone your message, sharpen your storytelling skills, and make sure that every word you include is there for a reason.

It’s no easy task, but the rewards of an effective script are worth it. With the right approach, you can create a promotional video that resonates with your viewers and helps to drive your brand forward.

High-Quality Visuals

There’s no denying the power of high-quality visuals in a promotional video. They’re like the cherry on top of a sundae; they add that extra bit of flair and make everything look even more appealing. But it’s not just about aesthetics. Great visuals also help tell the story more engagingly, drawing viewers in and holding their attention.

Whether it’s stunning drone shots, captivating animations, or beautifully composed stills, visuals can make all the difference in creating a memorable and effective video. Don’t settle for mediocre visuals – take the time and effort to make them truly shine.

A Strong Call to Action

Don’t let your hard work creating an amazing video go to waste! It’s important to wrap up with a clear call to action that encourages your viewers to take the next step. Whether your goal is to increase website traffic or grow your social media following, including a strong call to action is crucial.

Make it easy for your audience to know what they should do next by giving clear instructions and highlighting the benefits of taking action. By doing so, you can convert passive viewers into engaged and loyal fans. So don’t forget to add that final touch and encourage your viewers to take action!

A Catchy Soundtrack

Have you ever watched a video and found yourself humming the catchy tune playing in the background long after it’s ended? That’s the power of a great soundtrack. Whether it’s a thrilling action sequence or a heartwarming moment, music and sound effects can make all the difference in setting the mood and tone for your video.

When selecting a soundtrack, be sure to choose one that enhances the visuals and supports the message you’re trying to convey. Not only will it make your video more engaging, but it will also leave a lasting impression on your audience. So, go ahead, turn up the volume, and let the music do the talking.

Accurate Branding

Accurate branding is essential to the success of any business. It involves creating a clear and consistent image that represents your products or services. One way to achieve this is by incorporating your brand logo and colors into all forms of media including videos. By doing so, you are creating an association between your brand and the visual representation of your message.

This familiarity can be the difference between viewers becoming customers or simply scrolling past your content. Consistency is key, so ensure your branding is consistent across all platforms to ensure an accurate representation of your business.

Create a Promotional Video That Drives Results

Creating a promotional video doesn’t have to be difficult, but it does require careful planning and execution. From pre-production prep work to post-production editing, you’ll need the right team behind your project to get maximum results from your promo video.

At Envision Video Services, we specialize in creating effective promotional videos that help businesses reach their target audiences and achieve success. Our experienced crew of professional videographers will work with you every step of the way – from concept development to production and beyond – so contact us today for more information on our services!