It’s no surprise that 86% of businesses use video as a marketing tool, a 1% jump from last year’s 85%. Video marketing is one of the most powerful and effective marketing strategies in this decade. Video marketing is great for raising brand awareness, increasing conversions, and improving click-through rates. However, for your video marketing strategy to succeed, you’ll need top-tier video production.

That way, you can create high-quality, relevant, and impactful videos that resonate with your target audience.

Today, we’ll be looking at a few ways video production and the right videos can help take your brand to the next level.

It Helps Increase Brand Awareness

Small business owners prioritize brand awareness as an integral part of their marketing endeavors. Raising brand awareness is one sure-fire way for small businesses to grow their customer base. Video marketing is an efficient and effective way to increase brand awareness.

Video marketing lets people know about your business quickly and expressively. In a short video, you can explain your company’s core values and get the edge over your competitors. You can create educational videos to educate people on your brand, or entertaining videos to spark the conversation.

What’s more, videos are easy to share, especially on social media platforms like TikTok. This means your videos have the potential to reach millions of people in a matter of seconds. If you’re looking to raise brand awareness, look no further than video production.

Videos Generate Social Shares

Quality video production creates high-quality videos that are easily shareable on social media. Social media allows users to share videos on their pages, status updates, or DMs. News about your business can spread like wildfire, provided you have videos worth sharing.

The largest video-sharing app, TikTok, boasts over one billion active users every month. This makes it an ideal platform to attract social shares and increase brand awareness. However, it’s important to note that your video will garner social shares only if it’s worth sharing.

That’s why it’s important to invest in reputable video production services for your marketing videos. Doing so not only increases your videos’ shareability but also improves your company’s public outlook.

Quality Videos Boost Conversion Rates

Videos are great for boosting conversions and generating sales. Including a short video on your landing page can go a long way in boosting conversions. A compelling video is likely to convince web users to take action.

This is mostly because a video is easy to view and interpret. Reading a long paragraph on how a particular product can benefit your weight loss journey is tiring. A short 20-second video on the product’s benefits is more entertaining and much easier to interpret.

Videos Generate Stronger Emotional Connections

Videos help businesses connect with potential customers on an emotional level. Features like music, facial expressions, and tone pique viewers’ emotions. This makes it an effective marketing strategy because of its emotional impact.

By evoking emotions, videos make their mark on prospective clients or customers. Even if they don’t make a purchase, they’ll still have the video at the back of their minds. Videos are much better than drab posters or ads that are almost devoid of emotion.

Customers Love Videos

Who doesn’t like a bit of entertainment to break the monotony of school or work? Customers love watching videos, and the proof is in the pudding. Individuals across the world watch one billion hours of video content every day.

Leverage your target audience’s love for online videos to your advantage and grow your business. However, make sure your videos are either informative or entertaining for the best results. Boring videos have no place in people’s schedules.

Videos Are Great for SEO

SEO or search engine optimization describes improving your website content to rank higher on search engine results pages. Google considers videos as a crucial ranking factor in their algorithm. This means having videos on your website could increase your site’s ranking on SERPs.

The higher your site ranks on SERPs, the more likely prospective customers will find your business. Videos are great, but make sure you don’t have too much on your site. Too many videos on your site could hurt its loading speed and drive away customers.

Videos Help Enhance Your Site’s Credibility

Videos can help your business carve its identity and personality by emphasizing its core principles and tenets. It also helps make your brand more recognizable and even become a household name if you play your cards right.

As people get more familiar with your business, the more they trust it. If you get a video production company for your business, the more receptive the public will be to your business. Laying a concrete foundation of trust is imperative in building and retaining your customer base.

Videos Make for Incredible Site Content

Not every business owner can churn out tens of blog posts every month for their website. Most businesses have trouble finding what to put on their website. Blog posts are great, but that’s what every business is doing.

If you want to stand out from the pack, consider adding videos to your website. It’s an excellent way to fill your website and strengthen your online presence. Plus, it’s great for business and boosts conversions

Videos Are Entertaining to Watch

We already mentioned that customers love watching videos. The reason they do this is that videos are very entertaining. They’re way better than reading text or viewing static images.

Provided you find a proficient marketing video production company, you can entertain your users to the checkout page. It only takes two minutes to convince your customers to purchase your product or service.

Let Video Production Take Your Business to the Next Level

The right video production company might be just what you need to propel your business to greater heights. Develop a solid video marketing strategy today to expand your reach and increase your revenue.

Contact us today for expert video production services for your business.